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Set opposite the free public beach, this property is on Herbert Samuel Promenade, Tel Aviv's most lively neighborhood. It offers a rooftop terrace with a bar, sun loungers and panoramic sea views. The Beachfront Hotel has a lively seaside location as well as its own entertainment area. Guests have an unlimited supply of beach towels and free hot and cold drinks throughout the day. Rooms have individually controlled air conditioning and free Wi-Fi. Most feature a 32” LCD TV with cable channels and some have a sea view or a balcony. The Beachfront caters for different budgets, offering rooms with private or shared bathrooms. An extensive breakfast is available daily, and it includes pancakes, yogurt and cereal, together with hot drinks. Guests also have discounts at the popular La Mer beach restaurant. This hotel is 10 minutes' walk from the Dizengoff Shopping Center and 15 minutes on foot from the Habima Theater. A tour desk and a 24-hour reception are available, and staff can organize windsurfing and other water sports.